As an organisation, you want to take the first steps in your digital transformation. Obviously, you do this because you see opportunities to optimise processes within your organisation. However, it is important to have a digital transformation strategy and to attach objectives to it. Of course, you want to know exactly why you are doing it. In this blog, we will therefore explain which objectives you can set for your digital transformation strategy.
Examples of digital transformation objectives
The most important goal for digital transformation is value generation. Cognizant conducted a survey among 2000 executives and came up with 5 underlying objectives.
Objective 1: Accelerate revenue growth
An important objective of digital transformation is to create a flexible organisation that can respond to constantly changing customer needs. Responding better and faster to customer needs will in turn lead to accelerating revenue growth.
Objective 2: Enter the market faster
Another important objective for your digital transformation strategy is to enter the market faster. Through optimal use of digital tools, you improve business processes so that this is not an obstacle to entering a market.
Objective 3: Increase productivity of individual employees
Increasing productivity is a key driver of your digital transformation strategy. In our blog about the success factors of a digital transformation strategy, we already discussed that the 'people' themselves are the most important factor. They have to use the resources in such a way that productivity improves.
Objective 4: Improve customer attraction and retention
In objective 1, we already discussed how responding to changing customer needs is important for sales growth. In addition, attracting and retaining customers is also easier.
Objective 5: Improve competitiveness
Finally, digital transformation makes your organisation more agile, making it harder to be overtaken by the competition.
How does Dataplace help you achieve your digital transformation objectives?
Dataplace contributes to your digital transformation objectives by housing the ICT infrastructure in one of our data centres. This enables your ICT department to focus on its core tasks: namely to ensure that the applications and tools help your employees to be more productive.
Would you like to know more about our services?
We are glad to be of assistance.