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Slowly but surely, cars are transforming from a hunk of metal into a huge computer. The cars currently rolling off the assembly line are often WiFi-equipped or are (almost completely) self-driving. The computing factor is even more relevant in these autonomous cars, since they rely on a self-learning algorithm. The tech revolution in passenger vehicles, new production techniques and changing consumer behavior are forcing the automotive industry to focus more and more on the end customer. Digital transformation will bring you where you want.
Are technology and Big Tech taking over the automotive industry? Digitalization is clearly advancing in this area, and tech giants like Apple and Google may become serious competitors. Because they have so much data at their disposal, they can easily respond to market demand and develop cars that are customized to current customer requirements. Personal vehicles are expected to become increasingly secondary to the driving experience in the coming generations. Other trends in the automotive industry right now include:
Trend #1: Self-driving cars
There is still a long way to go before we get there, but self-driving vehicles will eventually be fully autonomous in traffic. This will increase road safety, eliminating human error thanks to sensors, algorithms and automated communication with other road users and traffic systems. This trend is still very much in the testing phase for now. The development of autonomous vehicles will reduce the use of public mobility platforms, but on the other hand it will provide mobility to new user groups.
Trend #2: Shared car use
The rise of car sharing has come about primarily because we are more easily connected through smartphones and social media. But consumer behavior has also changed: car ownership has become less important to us. As car sharing increases in convenience, it is becoming more commonplace. This trend saves a lot of resources and is more eco-friendly.
Trend #3: Electric cars
More and more car brands are introducing electric models. That also results in more charging stations, which will minimize CO2 emissions. Although the purchase price is substantially higher, other costs are actually much lower, which sometimes leads to a reduced total cost of ownership after only four years.
Your challenges, our solutions
Looking to the future, your automotive company will have to hone your mindset and refine business models, tapping into new target groups. A streamlined digital transformation is a key ally in this process. We have identified these key challenges within the automotive sector:
Lack of technical knowledge and vision
The digitalization of internal and external processes requires skilled technical personnel that many organizations are lacking. At the same time, the demand for skilled and experienced ICT specialists is high and competition is fiercer than ever.
Cybersecurity and legislation
Concerns about cybersecurity are growing. Moreover, national and international laws and regulations are not always effectively aligned with current cybersecurity concerns, resulting in ambiguity.
Your partner in a successful digital transformation
Digital transformation hinges on good preparation. As an automotive company, it makes sense to start by developing a sustainable digital strategy. Only then do you need to contemplate the technology that can contribute to it. We are the partner who can advise you throughout the entire process. We will help you find the right solutions and guide you through every step of your digital transformation. In this process, you can rely on our years of experience and expertise.
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